I am an expert on how to sell yourself
In my seminars I use old-fashioned methods that are time-tested and that work today as well as before. Reliability, humility, interest in a customer as a human – these are the key factors of success. I will teach you how to successfully profit from them.
Good catch, congratulations!
You are one of those who have spotted a hidden symbol. You have demonstrated your ability to see what many people cannot see.
But beware things do not always look like they appear as the expression goes: appearances can be deceiving. Eyes are not only a sense of vision. Rumour is that eyes are windows to the soul. Listening to customers and understanding their wishes is the most important quality and ability of a good salesman. I will teach you how to master these qualities and how to exploit them successfully.
How do I work?
For english, please turn on the subtitles.
I work directly in the field.
If you lead a team of salesmen or if you run your own company, if you sell a product or service, I will accompany you directly in the field, i.e. directly to your customers. We will find out together what you are doing right and what you can do differently and better. You will see the results immediately: by means of concluded deals and satisfied customers.
Being able to sell yourself.
Currently there is a lot of competition and customers can decide who they are going to purchase from. I will teach you and your salesmen how to predominantly sell yourself/themselves. In the first phase of sale it is your conduct and your approach that determine whether a customer will choose you and, subsequently, what you sell. And I will show you how to successfully sell yourself.
Showing interest in a customer
In my opinion the biggest difficulty that salesmen must overcome is the urge to sell goods/services for as much as possible within the shortest amount of time. Hardly anyone can say that they have shown interest in a customer as a human. I will show you how to act in a different way and you will see the advantages of this approach.
What am I like?
We all have our own stories: the moments when we stood on our own two feet for the first time, our first words. Later on our books of life are supplemented with first loves, attained education, reached professional experiences and our first business success. Yes, I used to sell products, lead teams of salesmen, persuade customers, put arguments forward and fought the good fight. At the same time I was watching the changing world of business around us. Products and services are different today and we, the customers, keep on changing as well. We do not have the needs that salesmen cannot meet. There is plenty of everything, competition is fierce and salesmen try to find ways, ruses, approaches as well as dirty tricks how to endear themselves to customers.
This is where my current chapter of life starts. I am Starý (
Old in English) so I simply stick to good old habits and values , i.e. decency, honesty, fairness and humility. I believe that less is more. I teach that going straight and not dodging is worthwhile. I do not doubt that customers appreciate sincerity. This is how I treat salesmen and all my clients who want to learn how to sell successfully. Not only hundreds of years of history but also my clients and their satisfied customers and successfully completed deals prove that the good
old ways work.
The ability to sell service or a product starts with the ability to sell oneself, i.e. with our skills, knowledge, conduct and self-worth. Being aware of self-worth and promoting it continuously is important, i.e. to reinforce a relationship with myself, to what I hold in high esteem about myself and to what I can lean on inside myself.
I believe in myself
What we believe we will manage to do will be successful. Customers can recognize whether we believe in what we are selling. This is where their trust in us starts. Being aware of our strengths and weaknesses requires regular mental training. Awareness of my inner SELF leads to successfully persuade people around me.
Humility is a very precious precondition for a successful negotiation. It is the ability to admit one´s mistakes, defects, ignorance and imperfection. Humility allows us to learn from our own mistakes, not to repeat the same faults and not to pressurize others. Humility is the ability to stay on top of things and to perceive a higher sense of our acts.
Imagination is the only way how to escape routine. We are no more children who can see things how they want them to happen. In sale and communication with the customers imagination, it is an important quality to sell your enthusiasm for a product/service, enthusiasm for what we do and why we do it.
It is not just about coming and going at the right time and to keep what we have promised. It is important to know how to set targets and tasks which we can fulfil faithfully regardless of whether the others are reliable towards us. We need to be convinced about our reliability for ourselves.
Passion is part and parcel of imagination and self-worth. It is the positive energy driving us forward, enthusiasm and determination for anything we decide to do, i.e. to sell, to attract a customer, to negotiate fair conditions and to be able to make a quick decision. Positive energy is directed towards
I can do it!
We have been cooperating with Petr Starý in the development of our sales teams, strengthening their sales skills and promoting sales since 2015. What we appreciate about this cooperation is particularly his knowledge of sales promotion, sales psychology and relationship with customers, flexibility, ability to create personal ties based on trust between the trainer and a salesman. Since our sales teams consist of very experienced salesmen it was not easy at all to convince them on the need of training and to arouse their interest, however Mr Starý succeeded very well. Thanks to this training, most salesmen have increased their sales and business opportunities.
Human Resources Manager CT, CZ, HU & SK, Atlas Copco s.r.o.
Petr has a special skill of how to get straight to the point or to the problem. We tested his services in the Client Centre where he spent two days patiently listening to all of our interviews with clients or colleagues and gave us feedback. We implemented some suggestions on improvement immediately, others later on. Even now, one year after the training, I perceive the benefit of it. Petr deals not only with the mental hygiene of the participants of his training but he also cares about how our clients feel in our environment and what we can improve. If clients feel good about us, they come back.
Client Centre Manager
For our clients, Blažek is not only a brand of high-quality clothing for men and clothing accessories but also a brand characteristic of a professional level of services provided by our sales assistants that we continuously seek to improve and always be a few steps ahead of the competition. The training approach and non-traditional teaching methods of Petr Starý have impressed us so much that we decided to put further personal development of our sales staff in his hands in order to further enhance the skills and professionalism of our employees. You can see for yourself during shopping in Blažek shops whether they are doing well.
Vice-President of the Board of Directors
My cooperation with Petr Starý on development of sales skills of my team started on a recommendation in 2016. The impetus for cooperation was not an expectation of a new and miraculous know-how multiplying business performance of individuals but a “different” form of training providing the participants with a higher motivation and more efficient implementation. So, we tested Petr Starý as well as his methodology – and the test was worth doing. The salesmen appreciated that and because of the training it brought out the best in them and even one year later they can confirm that the acquired know-how works in practice. The real benefit confirmed by the participants themselves and the results were the impetus to establish a further stage of cooperation, this time in the field of sales of our services via telephone.
Ing. Lubor Lepič
Commercial Manager of Schenker
We cooperated with Petr Starý on sales skills training of our promoters and I can say that he is a great professional in the field of sales promotion. He complies with all agreed conditions and he can suggest what training and sales procedures should look like to be as efficient as possible. At the same time I maintained a human approach, which is very important to us. Since he also trained absolute beginners, I appreciated that he included real-life examples thanks to which the promoters could remember the individual techniques better.
Sales Director of Nestlé Česko, s.r.o., Division Nespresso
Handling complicated and crisis situations with clients was the assignment for Petr to train our branch teams. Not only from the view of direct communication with clients but also from the view of personal access of team leaders. Petr adapted his training to these specific needs and put the issue into practice by active involvement of the participants. Positive feedback of the participants shows that Petr´s approach was targeted and efficient.
Manager of Shop Division
Our cooperation with Petr Starý started in 2009. First, he set up a programme and implementation of the Client Centre development, telephone hotline and the IAM team in Děčín taking care of all the customers of our company. Then, he mapped the fieldwork of our sales representatives in charge of VIP clients. After that he created a development programme of sales skills that all our sales representatives underwent. Thanks to this sales programme, productivity of all our sales representatives increased which had a positive and specific effect on the implementation of the sales plan of both individual sales representatives and the whole sales team of the Czech Republic. We have always been satisfied with the performance of Petr Starý and we wish him good luck in his professional and private life.
AIR PRODUCTS spol. s r.o.
Petr is a professional, dedicated, flexible and focused trainer always trying to transmit as much value as possible to the participants of his training. He uses his own practical experience and combines it with real-life situations and cases the participants would encounter in their daily work life. Since Petr created and led several sales skills training for our employees with very positive feedback and since from the clients´ perspective the cooperation was always very easy and smooth, I would definitely recommend his training and human skills for similar development projects.
Sales & Sales & Service HR Senior Manager
at Deloitte Provident Financial